Attain February 1, buy & pay for channels you’d like – Times of India

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NEW DELHI: Tiny known to majority of TV viewers, a time restrict to end result in a some distance-reaching swap in gain entry to and pricing of channels quietly lapsed on December 29. The Telecom Regulatory Authority (TRAI) has now granted time till January 31 to satellite and cable TV operators to introduce a brand novel pricing and channel-preference machine.

The novel machine will free viewers from having to pay for a collection of living of channels in a bouquet or pack and can introduce the option for them to subscribe and pay for easiest their chosen particular particular person channels or à la carte. Packs and bouquets of channels will restful be on supply however the viewer won’t be obliged to earn channels easiest in packs. On paper, the option of subscribing to single channels exists even on the present time but service companies (cable operators and DTH players) bundle channels.

Trai fixes most charge per channel at 19

The subscription charge of channels that broadcasters submitted to Trai in December are substantially decrease than these listed by DTH and cable operators on their internet sites. In some cases, the proposed prices are four-5 times decrease than the listed prices.

Comparing prices of novel and proposed programs is rarely any longer an apples-to-apples comparability. Bouquets modified into the default probability because particular particular person prices for standard channels had been high — as noteworthy as Rs 60 per thirty days in some cases. In the novel regime, Trai has fixed an upper ceiling of Rs 19 per channel.

Trai believes the novel machine will steered broadcasters to charge particular particular person channels “realistically and transparently”. Nonetheless in doing so it could possibly probably probably presumably perhaps perhaps additionally set of living off a disruption in channel distribution, for the time being managed by satellite TV firms (e.g. TataSky, Dish, Airtel) and cable TV firms like Hathaway and Den.

Trai secretary SK Gupta steered TOI that service companies had been steered to supply consumers clear choices on channel preference. “It’s some distance going to be by an app, or site, or by a call-centre. In case an particular particular person faces any considerations in migration to the novel machine, she can bitch to a nodal officer designated by the service provider.”

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